Always Discreet Boutique – Bladder Leak Underwear that is Feminine and Beautiful

This is a sponsored conversation written by me on behalf of Always Discreet Boutique. The opinions and text are all mine.

Have you ever experienced bladder leaks? If so, you are not alone. In fact, 1 in 3 women experience bladder issues1. Anything from pregnancy, childbirth, even diabetes can cause bladder leaks for women – so why are people so hesitant to talk about them?

Earlier this month, I had the opportunity to attend an exciting product launch here in New York City. I attended with a group of fabulous female bloggers; got my hair and makeup done and was able to learn more about a new revolutionary product from Procter & Gamble called Always Discreet® Boutique.

Getting my hair done at the Always Discreet Boutique Event

Even though bladder leaks are super common, the fact that women have had to put up with bulky bladder leak underwear that look and feel more like diapers than real underwear is a serious issue. In fact, studies show that 77% percent of women think that wearing bulky incontinence underwear make them feel older than they actually are2. Also, two in three women that have tried a bladder leak underwear products dislike them so much that they would rather go without it even when they admit to needing them2 – that is SO crazy to me!! Thankfully, women can now find maximum protection in a product that looks and feels more like real underwear thanks to new Always Discreet Boutique.

Always Discreet Boutique

Always Discreet Boutique is a new line of bladder leak underwear that’s changing the way the world thinks about bladder leak protection. Always Discreet believes that women shouldn’t have to choose between maximum bladder leak protection and feminine underwear that makes them feel beautiful and confident, and I agree. This is why they created Always Discreet Boutique, designed by lingerie experts and created with input from real women, the product is panty-drawer worthy and can easily be paired with your favorite bra!Always Discreet Boutique

It is not surprising that women have embraced this product with open arms. At the launch event, I was able to feel the silky soft fabric and watch a moving video of real women expressing how this product has truly changed their lives. Another interesting stat is that 88% of women say they would be more likely to wear bladder leak underwear if it looked and felt like regular underwear2 and I can totally understand why! From the actual snug, body-hugging fit, to the delicate lace work to the eye-catching patterns, a lot of thought has gone into the aesthetics of Always Discreet Boutique. No wonder they are quickly disappearing off the shelves!

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In the past, 71% of women have stated that they would put their bladder leak underwear in their panty drawer if it was pretty2. Well now they can because this underwear is both flirty and fashionable.

On top of the amazing design and silky-soft feel, the product also protects—I was able to see it for myself. The core of the panty is made up of a unique ‘Absorbent Gel Material’ (AGM). When combined with their RapidDry Technology, it soaks up leaks within seconds and traps wetness for hours to improve the comfort level. I was able to watch a demonstration from one of the P&G scientists at the event and watch how quickly the super-thin core was able to absorb a full cup of liquid and be dry to the touch, instantly! The product also features OdorLock technology which helps trap and neutralize odors to keep you feeling fresh and confident all day long.

Guys, I can’t stress enough how this product really looks and feels like real underwear and is an amazing solution for women that experience bladder leaks. Don’t just take my word for it – for additional information on Always Discreet Boutique visit:

1Fem Care AI analysis – “Nielsen Homescan Panel ending March 2012 looking at Fem Care purchases in HH 50+ that have no teenagers at home.”

2The Always Discreet Boutique Online Study was conducted by MSLGROUP Research.


Always Discreet Boutique -Bladder Leak Underwear that is Feminine and Beautiful



__________________________________________________________________________________________________________ Disclosure of Material Connection: Some of the links in the post above may be “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

About the author


Diane is a New Jersey-based writer and blogger. She is a wife and the mom of a 13-year old boy. Through her blog, she wants to inspire moms to find Zen in their lives while offering practical tips and other valuable information to help families deal with everyday issues. Contact her at

Always Discreet Boutique – Bladder Leak Underwear that is Feminine and Beautiful

by Diane time to read: 3 min