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How Walmart Is Empowering Women For Success

Why Empower Women?

Women have come a far way within the last 50 plus years. We see more women today enjoying employment opportunities in industries that a few years ago would have been simply unheard of. No longer are women confined to the home, or in some cases, certain fields or industries of work. Still, even with great strides in the right direction, it is still important that we continue empowering women in the 21st century. The harsh reality is that women still continue to struggle financially in these United States of America (USA) and all over the world. This struggle is particularly real in economically challenged nations. This is where the Empowering Women Together initiative by Walmart comes in.

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What is the Empower Women Together Initiative?

More than just a commercial chain, Walmart is very much a corporate citizen of the world and is dedicated to improving the financial lives of women everywhere. With this vision at the fore, Walmart has dedicated the use of available resources to providing women worldwide with the opportunities they need to realize their dreams of entrepreneurial success. Through the initiative, dreams are becoming reality.

How Does the Initiative Work?

The Walmart Empower Women Together campaign – in conjunction with a Store For Good and a specially dedicated space on Walmart’s website (walmart.com) – helps these women by connecting their businesses with others all over the USA. As such, these women-owned businesses become suppliers within their respective industries. This network helps these hard-working women to not only improve their own lives, but to improve the lives of those within their communities by providing much needed jobs and revenue. What makes the Empower Women Together campaign unique is that each supplier is either a woman-owned business or an aggregator/affiliate that is dedicated to supporting women-owned businesses.

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Catching the Vision

The aim of this initiative by Walmart goes beyond the business network and delves into true empowerment through education and training. Thus, through this initiative, Walmart is ensuring that these women are well trained. Walmart aims to empower close to 1 million women in this manner. Training will equip these women with the tools they need to not just work hard, but work smart and help move them along their path to entrepreneurial success. This training includes, job skills training, as well as career counseling and mentorship. These elements – training and networking – will go together to help make women ready to function within the workforce and maximize their successes.

To learn more about the initiative, please be sure to watch these videos:

Empowering Women Together: Gahaya Links and Full Circle Exchange: http://bit.ly/WPxwFf

Empowering Women Together: Women’s Bean Project: http://bit.ly/16e9smB

Walmart Launches Empowering Women Together:          http://bit.ly/16e9vif

Also, please be sure to visit Walmart on Facebook, Twitter and Pinterest.

Disclosure: I am part of the Mom It Forward blogger network. Mom It Forward and Walmart partnered in support of this campaign. Walmart compensated me for participation in this campaign. However, all thoughts and opinions are my own.

__________________________________________________________________________________________________________ Disclosure of Material Connection: Some of the links in the post above may be “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

About the author

Diane Nassy

Diane is a New Jersey-based writer and blogger. She is a wife and the mom of a 9-year-old little boy. Through her blog, she wants to inspire moms to find Zen in their lives while offering practical tips and other valuable information to help families deal with everyday issues. Check out Diane's Google+ profile "

13 Comments

  • Love when big brands do good things like this. A giant business like Walmart has a lot of power to make great things happen, and get other people to follow their lead 🙂

  • This is great information. I wasn’t aware of these types of things from Walmart. Good for them. I hope it encourages other companies to follow suit.

  • I think this is fantastic! This will open so many doors for women in business that they couldn’t break through before. Fantastic move Walmart!

  • It’s nice to hear about Walmart using their power to do something so awesome. I shop there and it’s nice to know that I’m supporting a company that is pitching in to make a difference to women!

  • I hadn’t heard of this program before, what a great initiative by Walmart! I know they face a lot of controversy, and this is the perfect way for them to show all of the good that they do!