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Product Of The Year: Consumer Products Innovation Awards

Full disclosure: I received a sampling of the Products of the year.

Have you heard of Product of the Year? Product of the Year is an international company based in France that focuses solely on rewarding manufacturers for their innovation and quality products as well as creating awareness to consumers about the top products in the market. The seal of the Product of the Year is normally backed by more than 40,000 consumer votes in the United States, which increases the sale of the winning products and saves shoppers’ time and money. The award portrays a strong marketing message that boosts the awareness of the product, its distribution and sales on behalf of the manufacturers.

How It Works

Step One
Product of the Year receives entries from consumer packaged products that demonstrate innovation and has a feature that improves the livelihood of consumers. Innovation can be demonstrated in the design, ingredients, operation or the packaging of the product. If a product meets this requirement, it can be entered.

Step Two

A review of the submitted consumer products is done by a panel of selected professionals in the industry to ensure that all products meet the innovation criteria. Products that satisfy this panel move to the next step — consumer research.

Step Three
40,000 shoppers from the US are chosen to select their best products among the submitted products in their category. Categories include beverages, households, personal care, food, among others. Partnering with the international research firm, TNS, Product of the Year conducts an extensive study on product innovation according to consumers in the United States.


Winners are selected by consumers as they vote for their best product. The manufacturer of the product with the highest consumer votes wins the award in the specific category. The winning brands also receive privileges, such as the right to use the logo and the name of the Product of the Year for two years.

Winning consumer products are announced annually in February, and the trophies are given out to the winning manufacturers in a colorful ceremony that is meant to attract industry experts and encourage innovation. The winners always report an average increase in sales of between 10% and 15%, which encourages other manufacturers to participate.

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2015 Product of the Year Winners

2015 Products of the Year

  • Bladder Protection – Always Discreet Liners, Pad, & Underwear – Procter & Gamble
  • Feminine Care – Always Infinity – Procter & Gamble
  • Baby – Beech-Nut Naturals – Beech-Nut Nutrition Company
  • Interior Paint – Benjamin Moore Natura Waterborne Interior Paint – Benjamin Moore Paints
  • Candy – Butterfinger Peanut Butter Cups – Nestle USA
  • Specialty Skin Treatment – Carmex Cold Sore Treatment – Carma Laboratories, Inc.
  • Sensitivity Pain Relief – Crest Sensi-Stop Strips – Procter & Gamble
  • Soap – Dial Deep Cleansing Hand Soap – Henkel
  • Men’s Grooming – Dial For Men Power Scrub – Henkel
  • Personal Hygiene – Dial Greek Yogurt Body Wash – Henkel
  • Comfort & Body Relief – Gold Bond No Mess Powder Spray – Chattem
  • Skin Care – Gold Bond Ultimate Rough & Bumpy Skin Daily Therapy Cream – Chattem
  • Overnight Protection – GoodNites Tru-Fit Underwear – Kimberly-Clark
  • Anti-Aging – Hada Labo Tokyo Ultimate Anti-Aging Mask – The Mentholatum Company
  • DIY – Insl-x Garage Guard Waterborne Epoxy Garage Floor Coating – Benjamin Moore Paints
  • Tooth Whitening – LISTERINE Healthy White Gentle Rinse – Johnson & Johnson
  • Convenience Meals – LiveGfree Gluten Free Pizza – ALDI
  • Pet Care – Milkbone Brushing Chews – Big Heart Pet Brands
  • Pet Nutrition – Milo’s Kitchen Grilled Burger Bites – Big Heart Pet Brands
  • Enamel Care – Pronamel MultiAction – GlaxoSmithKline
  • Laundry Booster – Purex Crystals Aromatherapy – Henkel
  • Sensitivity Toothpaste – Sensodyne Complete – GlaxoSmithKline
  • Hair Styling – Smooth N Shine Argan Power 10 Styling Gel – Henkel
  • Kids Novelty – Snackeez – Ideavillage Products Corp
  • Home Design – Stencil1 Repeat Pattern Wallpaper Stencil Kit – Stencil1
  • Laundry Detergent – Tide Ultra Stain Release – Procter & Gamble
  • Specialty Paint – Plutonium Ultra Supreme Professional Grade Aerosol Paint – Plutonium Paints
  • Paper Products – Viva Vantage – Kimberly-Clark
  • Snacks – Werther’s Original Caramel Popcorn – Storck USA L.P.
  • Female Grooming – FinishingTouch Yes!™ – Ideavillage Products Corp

Have you used any of these Products?

__________________________________________________________________________________________________________ Disclosure of Material Connection: Some of the links in the post above may be “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

About the author

Diane Nassy

Diane is a New Jersey-based writer and blogger. She is a wife and the mom of a 9-year-old little boy. Through her blog, she wants to inspire moms to find Zen in their lives while offering practical tips and other valuable information to help families deal with everyday issues. Check out Diane's Google+ profile "