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Partying to Celebrate the Duane Reade #DR1MM Milestone

Disclosure: I am a member of the Collective Bias®  Social Fabric® Community.  This shop has been compensated as part of a social shopper insights study for Collective Bias and their client. All opinions are 100% my own. #DR1MM

In my last post about Duane Reade, I mentioned that Duane Reade had reached an incredible milestone of surpassing 1 million Twitter followers.  To celebrate this milestone, I headed out to an invitation only party at Duane Reade’s flagship store located at 40 Wall Street, NYC. And what a party it was!

The Big Screen a the Duane Reade #DR1MM Twitter Milestone Party

There was a DJ.

DJ at the Duane Reade #DR1MM Twitter Milestone Party

There was lots of Food.

Food at the Duane Reade #DR1MM Twitter Milestone Party

Amazing sushi at the Duane Reade #DR1MM Twitter Milestone Party

And of course, there were lots of social media influencers in the the house!

Social Media influencers at the Duane Reade #DR1MM Twitter Milestone PartyAmazing sushi at the Duane Reade #DR1MM Twitter Milestone Party

Mid-way during the event, we heard from Duane Reade’s digital communications manager Calvin Peters.  Calvin stated that “This social milestone is all about our customers and represents the ability and focus we have to seamlessly reach them whenever and wherever they are with useful content they crave and now have come to expect via effective two-way communications.”

Calvin Peters addressing guests at the Duane Reade #DR1MM Twitter Milestone PartyAmazing sushi at the Duane Reade #DR1MM Twitter Milestone Party

Next up we heard from Chris Riedy who is a senior sales manager at Twitter. Riedy mentioned that there were three elements that went into growing Duane Reade’s Twitter base.  He stated that  “they had an outstanding team…the team was able to put in place an authentic voice…and the team understood how to leverage the Twitter ad platform.”

Chris Riedy addressing guests at the Duane Reade #DR1MM Twitter Milestone PartyAmazing sushi at the Duane Reade #DR1MM Twitter Milestone Party

Finally we heard from Deepika Pandey, the vice president of digital marketing and customer experience for Walgreens.   Deepika stated “we are extremely proud of these achievements, as they are reflection of Duane Reade as an iconic New York City retailer, our amazing omnichannel customers and engaged social media community.”

You may also like:  I'm a Duane Reade VIP Blogger #DReadeVIP

Deepika Pandey addressing guests at the Duane Reade #DR1MM Twitter Milestone PartyAmazing sushi at the Duane Reade #DR1MM Twitter Milestone Party

After the speeches, there was a live Twitter party!  It was amazing seeing all the tweets fly across the big screen screen.

the social media screen at the Duane Reade #DR1MM Twitter Milestone PartyAmazing sushi at the Duane Reade #DR1MM Twitter Milestone Party

I have to say it was a great party!  I had a chance to catch up with some of my fellow Duane Reade VIP bloggers, Duane Reade executives and Collective Bias colleagues.

 

Some of the VIP Bloggers with Calvin Peters at the Duane Reade #DR1MM Twitter Milestone PartyAmazing sushi at the Duane Reade #DR1MM Twitter Milestone Party

Me with Calvin Peters and Matt Garcia at the Duane Reade #DR1MM Twitter Milestone PartyAmazing sushi at the Duane Reade #DR1MM Twitter Milestone Party

I think a good time was had by all!

Photo Credit for image 1-8; 9-11: Ivan Piedra

__________________________________________________________________________________________________________ Disclosure of Material Connection: Some of the links in the post above may be “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

About the author

Diane Nassy

Diane is a New Jersey-based writer and blogger. She is a wife and the mom of a 9-year-old little boy. Through her blog, she wants to inspire moms to find Zen in their lives while offering practical tips and other valuable information to help families deal with everyday issues. Check out Diane's Google+ profile "

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