Duane Reade 100 Broadway Grand Opening

Last week I attended a media tour of the newest Duane Reade Store located at 100 Broadway in NYC.  Originally, there was a Borders bookstore at this location, but it is now home to a 22,000-square-foot Duane Reade store.50 Things We love about New York mural spotted at the 100 Broadway Duane Reade location

The two-level store features most of the items you would find at a drugstore, but in addition, you will find a café, a self-serve frozen yogurt bar, a gourmet salad bar, and an in-store museum quality exhibit.

The tour, which was led by two Duane Reade Executives, began on the upper level.

in-store museum-like exhibit at 100 Broadway Duane Reade store

First, we took a look at the Canyon of Heroes exhibit which pays homage to some of the historic events which occurred in downtown Manhattan. Duane Reade Museum

Next, we got to explore the mini-LOOK boutique. I was fascinated by the Women’s fragrance display because to test out a fragrance, all you had to do was place your wrist under the nozzle and a puff of fragrance was dispensed.  Genius!

Duane Reade LOOK Boutique Women's perfume testers

Next we visited the Pharmacy area. Duane Reade has an innovative new approach to pharmacies.  Traditionally, pharmacists are behind the counter and not very accessible.  At this Duane Reade location, the pharmacists are out front where they can easily engage with their clients.

Duane Reade Pharmacy - 100 Broadway

After that, we headed downstairs to the ground level.  The ground level is pretty much devoted to food -lots of food!

We visited the Up Market Fro-Yo Bar.  I loved the peach flavored frozen yogurt.  It was so good!Duane Reade up market fro-yo

We browsed the offerings at the Up Market Chop salad bar. I was happy to hear that some of the produce used is locally sourced.Duane Reade up market Chop salad bar

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And, we checked out the Up Market Café.  The pastries looked yummy!

Duane Reade Up Market Cafe

Duane Reade has always focused on convenience, but housing all of these options under one roof brings the concept of convenience to a whole other level!

For more photos, check out my Google + photo album: Duane Reade 100 Broadway Grand Opening #CBias #DR100Broadway

For more info on the #DR100Broadway store, please be sure to check out the press release

And for the latest on Duane Reade and the Duane Reade VIP Bloggers  please be sure to check out Duane Reade on Facebook, Twitter and YouTube.

Disclosure: I am a member of the Collective Bias™ Social Fabric® Community. This shop has been compensated as part of a social shopper insights study for Collective Bias™. #CBias #SocialFabric #DReade #DReadeVIP  All opinions are 100% my own.


__________________________________________________________________________________________________________ Disclosure of Material Connection: Some of the links in the post above may be “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

About the author


Diane is a New Jersey-based writer and blogger. She is a wife and the mom of a 13-year old boy. Through her blog, she wants to inspire moms to find Zen in their lives while offering practical tips and other valuable information to help families deal with everyday issues. Contact her at dianenassy@gmail.com


  • Holy moly! It looks like a store you would find in a mall (like JCP or something similar!) How cool! And I have to say – totally jealous of the Fro Yo station!

    • I was actually going to say that it looked more like a department store in the post, but changed my mind. Glad you said it for me!

    • Wow, I’ve never been to South Korea. Interesting to hear that they have stores that look like Duane Reade there.

Duane Reade 100 Broadway Grand Opening

by Diane time to read: 2 min