Learn About The Importance of Collaboration In Business

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The new WE-Commerce book by Billee Howard informs readers about today's sharing economy and the importance of collaboration in business. This 208-page hardcover launching in mid-December explains the shift toward interactive business models with greater community involvement. This trend gives people many opportunities to break free from conventional buyer and seller roles and think outside the box.

Howard's book educates readers on the growing importance of customer feedback and social media. It highlights successful firms like AirBNB that help individuals sell services to each other in a safe, relatively consistent way. WE-Commerce also looks at the trends toward greater social responsibility, attention to customer-developed ideas and advantageous cooperation among separate businesses.

“With advice from “stay small but include all” to “profit with purpose” and “embrace disruption,” Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.”

As a blogger, I see many ways that I can benefit from this book by finding more ways to collaborate with readers and fellow bloggers. For example, a blog owner could share another bloggers' posts on Twitter or Facebook. This type of gesture can encourage the blogger to reciprocate. Blogs can also enhance their content by accepting guest posts from readers who may be experts in their niche. Another way that blogs can succeed is by paying attention to reader suggestions in the comments and taking action on them.

Although We-Commerce has not been released yet, it has already garnered a number of positive reviews. Professional reviewers have termed this hardcover “thought-provoking” and “insightful.” Two readers quickly posted five-star reviews on a major retail website. One called the book “extremely helpful” and another strongly urged business owners to read it.

The WE-Commerce book's author heads a communications consulting firm. Billee Howard also has experience at a public relations company and runs a small video entertainment studio. If her book seems interesting but you want to know more before you order it, there is a way to gain a risk-free preview with no obligation. You can get started by downloading one chapter for free at Howard's website Brandthropologie.com.